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🚀 DevCycle is Now Part of Dynatrace! [Learn more](https://blog.devcycle.com/devcycle-is-now-part-of-dynatrace/)

# What are Feature Flags?

Development teams use feature flags to manage releases, measure user impact, and reduce deployment risk.

## Feature flags are a development strategy that helps teams…

- Introduce updates in controlled phases
- Seamlessly control application behavior
- Personalize user interactions
- Adapt content to regional regulations
- Rapidly address bugs and performance glitches
- Implement effective A/B testing
- Rollback a problematic release

## A feature flag can be described as...

A conditional statement that toggles specific functionality on or off based on a configuration.

## But what is "Feature Flagging"?

Feature flagging is a software development technique that allows teams to modify system or application behavior without changing any source code. It supports teams looking to:

#### Activate or deactivate specific application functionality

#### Control the visibility of certain features

#### Conditionally change feature behavior in real-time

## Feature flags make it easy to implement these development strategies

[**Canary Releases & Dark Launches**  
  
Safely deploy a new feature to a small group of users for early feedback.  
  
LEARN MORE](https://blog.devcycle.com/canary-releases-explained/) [**Kill Switches**  
  
If a feature isn't working right, turn it off and fix it for your users.  
  
LEARN MORE](https://blog.devcycle.com/code-kill-switches-explained/)

[**Product Experimentation**  
  
Run experiments and A/B tests to determine the impact of your changes.  
  
LEARN MORE](/content/blog/announcing-ab-testing-experimentation-platform-for-feature-flags/index.html)  
[**Progressive Delivery**  
  
Employ safety measures and control mechanisms that reduce the risks associated with deploying new code to prod.  
  
LEARN MORE](https://blog.devcycle.com/progressive-delivery-explained/)  
[**Infrastructure Migration**  
  
Safely move from on-prem to a cloud provider using feature flags to avoid downtime.  
  
LEARN MORE](https://blog.devcycle.com/infrastructure-migrations-explained/)

## What is Feature Management?

Feature management refers to a modern toolset for managing feature flags at scale that provides a framework for feature flag-driven development practices. It includes features that help you streamline flag implementation across teams, platforms, and applications.

## Types of Feature Flags

Feature flag categories were initially coined by Pete Hodgson in [this iconic blog post.](https://martinfowler.com/articles/feature-toggles.html)

#### Releases

Release feature flags are used to separate a feature from deployment and allow for a true continuous delivery cycle.

#### Experiments

Experiment feature flags can be used to run A/B and multivariate experiments to monitor the impacts of different code paths or provide different variations of a single feature.

#### Permissions

Permission feature flags are used to manage different product features that are gated based on user properties.

#### Ops

Ops feature flags are intended to live in your code long-term, allowing you to disable or degrade features that are having a negative impact on performance and stability.

## 10 Real-Life Use Cases for Feature Flags

01  
**Publishers use DevCycle** to add Google SSO to their authentication system

02  
**Sports fan Apps use DevCycle** to push real-time updates to their users

03  
**Marketing firms use DevCycle** to experiment with new features across multiple domains

04  
**SaaS companies use DevCycle** to customize their new user experience based on their interests

05  
**Mobile app companies use DevCycle** to experiment with different landing pages

06  
**Marketplaces use DevCycle** to show real-time recommendations to their power users

07  
**Banks use DevCycle** to launch new browser extensions

08  
**Fintech companies use DevCycle** to show their users different features based on their plan

09  
**Devtool companies use DevCycle** to migrate from one database to another without downtime

10  
**eCommerce companies use DevCycle** to rapidly launch new products to targeted user groups

11  
**DevCycle (👋) uses DevCycle** to keep this list fresh and relevant without deploying new code!

## What is OpenFeature and how does it work with feature flags?

OpenFeature is an **open specification** that provides a **vendor-agnostic, community-driven API** for feature flagging that works with your favorite feature flag management tool.

- Developed by industry experts
- Avoid vendor lock-in at the code level
- Ultimate flexibility with standardized SDKs

DevCycle SDKs are built from the ground up to support the OpenFeature standard, making it a great choice for future proofing your product.

## Feature Flag FAQs

Everything you need to know about feature flags, their benefits, risks, and best practices.

- What is a feature flag?+
- Why do teams use feature flags?+
- What are the main types of feature flags?+
- How do feature flags work in practice?+
- What are best practices for managing feature flags?+
- How do feature flags support experimentation?+
- How do feature flags differ from configuration flags?+
- How do I implement feature flags in my application?+
- What is the OpenFeature standard?+
- How do feature flags help with continuous delivery?+
- How should I test code that uses feature flags?+
- What is progressive delivery and how do feature flags enable it?+
